Rob Thomas: The Great Unknown
Rating: C+
After waiting patiently for Rob Thomas to redeem himself following two lackluster efforts in a row (the easily forgettable North with Matchbox Twenty as well as his less than stellar second solo collection Cradlesong), alas he returns with The Great Unknown. Unfortunately, this is not Thomas’ musical apex we’ve been anticipating. Instead, what we get on his third solo outing is further proof the once “Smooth” hit maker seems to be all too comfortable toiling away within the fertile field of mediocrity.
Upon first listen, it’s easy to zone out while becoming bogged down in state-of-the-moment production tricks (once again Matt Serletic mans the board on most of the tracks) and lyrical clichés. Perhaps collaborating with the likes of hits-by-numbers tunesmith Ryan Tedder wasn’t exactly the best of ideas? However, if you’re willing to look past these palpable annoyances and mire through the fluff, there are some brilliant moments to be found. For instance, on the mellifluous title track, Thomas confesses “People are talking, what you can’t unknow/That what you wanted wasn’t real at all.” This is one of the set’s few occasions that remind us what the Grammy-winning songwriter is capable of when he digs down deep and manages to resist his twitterpated instincts to ride current radio trends.
Other engaging highlights are the upbeat “Heaven Help Me” (“A shot of whiskey and we’re young again”), as well as the lachrymose closer “Pieces,” the latter of which includes the prophetic sentiment “Didn’t I tell you, you were gonna break down/Didn’t I warn you, you better take it easy/Try to find a way out/Better start believing in yourself.” These all-too-brief flashes of ardor justify holding out hope that Thomas may someday deliver a solo effort worthy of his still promising, but unfulfilled potential.
